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Heidi Dugan

Television Personality | Influencer | KOL | Author
China Expert | Strategy . Growth . Marketing
Director and Board Governance



Chair - AustCham Shanghai (1st female chair)

Board Director - University of Southern Queensland

Chair Advisory Board - Dugan & Co Property Australia



CEO and Founding Director - Arete Group

Best-Selling Author

Award Winning Entrepreneur

Certified Life & Wellness Coach



1st Foreign TV Host in China

Following of 6 Million Viewers Daily

Only Foreign TV Host Licensed to Live Broadcast

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                                  eidi Dugan is a living, breathing and inspiring story of success. An entrepreneur, celebrity TV host, wellness advocate life coach and media darling, are just some of the terms used to describe her. Having lived in China for almost 30 years, she became the first foreign TV host to have her own TV show in China, which reaches over 6 million viewers daily, is a live host on Oriental Shopping channel, completing up to $2 million in sales in one and a half hours.

CEO of Arete Group, international speaker, entrepreneur and author of “Follow Me and Learn to Cook”, and Co-author of global bestseller “Peak Performance: Mindset Tools for SALES”. Heidi owns & operates three privately held companies and has over 11 years of Governance.

Heidi is a highly sought after ambassador and adviser to foreign brands, focusing on wellness, lifestyle, beauty, and  F&B categories, and leverages her experience and influence across a wide range of online and offline platforms to approximately 300k followers.

Heidi works closely with government bodies and was invited by the Australian government to be one of 45 people to share their story at the ‘45th Year Celebration of China/Australia Diplomatic Relations’, an honorary event that showcased the successful relationship between the two countries for the past 45 years.  Furthermore, within the publication by the Chinese Government - “Fifty People, Fifty Stories’, a book that serves as a significant tribute to the 50th anniversary of diplomatic relations between China and Australia.

Heidi has received awards such as Best Foreign TV Host and Most Popular Foreign TV Host, International Leading Woman in Business of the Year, International Alumnus of the Year, and Australia China Alumni Award for the Arts and Creative Industries.

As Director of Arete Group, Heidi offers companies and brands strategic advantage to successfully integrate into the community, connect with the consumer, and ultimately build their business faster in China, one of the largest economic markets in the world.

Her influence across Australia and China has been recognized through her media coverage on Channel 9 news, Australian Financial Review, Harper’s Bazaar, China Daily to name a few. Through her brand RIZE This is Living, she partners with brands, the Chinese Government and Shanghai Women’s Association to better educate and train woman in health, wellness and career development.


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Best Foreign TV Host

2003 - 2008

International Alumnus

of the Year


International Leading

Woman in Business


ACAA Winner

Art and Creative Industries


Honorary Award

Grand Hotels Media


Alumnae of the Year

Brigidine College


Honorary Award

Golden Spoon Awards


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Television and Live Broadcast Host for International Brands and Companies | Author

  • Follow Me and Learn to Cook like a 5 Star Chef is in over 800 bookstores China wide.

  • First foreign TV host to have her own TV show in China, You are the Chef

  • The only foreign host to obtain a license to live broadcast on Chinese national TV

  • Hosted events for a multitude of international brands and government bodies such as:


  • TMall

  • Swatch Watch

  • Australian Tourism

  • BMW

  • UK Trade & Beverage

  • Melrose Health Products

  • KitchenAid

  • Master Chef (China)

  • Tennis Australia

  • Penfolds

  • Twinings

  • Disney

  • California Tourism

  • World Expo China

  • Shanghai Women's Association

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China Market Entry & Growth Strategist and Consultant

China Marketing & Social Media Expert

  • Partner to both local and international government bodies such as Shanghai Government, Shanghai Women’s Association, UK Trade, Austrade, AustCham, and US Trade.

  • Instrumental in facilitating deals with Alibaba, Tao Bao Global and large supermarket chains throughout the China

  • China Social media expert | Marketing strategy | Implementation

  • China Market Entry and Growth Consulting services for International brands to help them successfully enter and scale in the expanding and dynamic China market.

  • Package & Product Tasting and Design

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Ambassador and Influencer for Gourmet Food & Beverage and Health and Wellness

  • 6 million viewers daily tune into watch Heidi's TV show You Are The Chef.

  • Over 300,000 raving followers on Chinese Social Media.

  • Events and Marketing services for Health & Wellbeing brands

  • Widely recognized popular celebrity and KOL in China

  • Judge for China's Master Chef

  • Regular guest on TV shows such as Crazy Fridge, Parents Talk, Experimental Dining

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