top of page

Heidi Dugan

Television Personality | Influencer | KOL | Author
China Expert | Strategy . Growth . Marketing
Board Director: AustCham Shanghai
Council Member: University of Southern Queensland

I am an Australian living in China for the past 27 years. Most people know me as the first foreign TV host in China, and as host of the popular TV show “You Are the Chef” aired on the International Channel Shanghai, which draws in over 6 million viewers daily for the past 19 years.

As a live broadcast host on Oriental Shopping Channel I've completed up to $2 million in sales in ninety minutes, I am also a  consultant and strategist for medium to large scale international organizations and brands, to help them better understand the local environment, consumer habits and culture in China, and their strategic placement in the market.

Based on my  presence in the media, along with my hands on experience in China,  I am a regular guest on a variety of national TV shows, partnered with Alibaba, and have been interviewed by Australian Financial Review, Courier Mail and Harper’s Bazaar. I work regularly with government bodies such as Shanghai Government, Shanghai Women’s Association, UK Trade, Austrade, AustCham, and US Trade.


In my quest for bridging the gap between Western companies and brands, and the Chinese consumer I began Arete Group Limited a consulting and social media company which  creates  tailored strategies for international brands to enter the China market and effectively connect with the consumer, so they can grow and profit with confidence.


My multimedia and events company Chef Mama 料理妈妈 focuses on partnering with the government and Women’s Association to help better educate and train mothers in health, nutrition and parenting.


As I continue to grow my personal brands my focus is on impacting and improving peoples lives by equipping them with the tools to help them take back control and design and create a life that leads them to success, happiness and good health.


Host of the year.jpg
Leading woman in business.jpg


Television and Live Broadcast Host for International brands and companies | Author

  • Follow Me and Learn to Cook like a 5 Star Chef is in over 800 bookstores China wide.

  • First foreign TV host to have her own TV show in China, You are the Chef

  • The only foreign host to obtain a license to live broadcast on Chinese national TV

  • Hosted events for a multitude of international brands and government bodies such as:


  • TMall

  • Swatch Watch

  • Australian Tourism

  • BMW

  • UK Trade & Beverage

  • Melrose Health Products

  • KitchenAid

  • Master Chef (China)

  • Tennis Australia

  • Penfolds

  • Twinings

  • Disney

  • California Tourism

  • World Expo China

  • Shanghai Women's Association


China Market Entry & Growth Strategist and Consultant

China Marketing & Social Media Expert

  • Partner to both local and international government bodies such as Shanghai Government, Shanghai Women’s Association, UK Trade, Austrade, AustCham, and US Trade.

  • Instrumental in facilitating deals with Alibaba, Tao Bao Global and large supermarket chains throughout the China

  • China Social media expert | Marketing strategy | Implementation

  • China Market Entry and Growth Consulting services for International brands to help them successfully enter and scale in the expanding and dynamic China market.

  • Package & Product Tasting and Design


Ambassador and Influencer for Gourmet Food & Beverage and  Health and Wellness

  • 6 million viewers daily tune into watch Heidi's TV show You Are The Chef.

  • Over 300,000 raving followers on Chinese Social Media.

  • Events and Marketing services for Health & Wellbeing brands

  • Widely recognized popular celebrity and KOL in China

  • Judge for China's Master Chef

  • Regular guest on TV shows such as Crazy Fridge, Parents Talk, Experimental Dining

bottom of page