I couldn't have done it on my own!
My success has been achieved with the support, guidance and skills of the relationships and partnerships I have created over the years.
My strategy is simple "Work with the best at what they do, so that we can grow & profit."
I'd love to hear how you and I can work together!
Arete Group helps bridge the gap between Western companies and brands, and the Chinese consumer.
We are a consulting and social media company which creates tailored strategies for international brands to enter the China market and effectively sell and connect with the consumer, so they can grow and profit with confidence.
FOOD AND DRINK NORTH EAST
Food and Drink North East is a food and drink focused company based in the North East of England that aims to build a vibrant and engaged community that champions positive trade, promotes a sustainable circular economy and acts as a collective and inclusive voice for the region’s food and drink sector.
We specialise in connecting brands with mothers and families with children in China. We'll help you define who your most lucrative target audience is, who and what influences their decisions, and develop messaging that speaks to them directly. We will develop a strategy to position your product as the number one solution for Chinese families, making it easy for them to engage and buy.
GRAND HOTELS MEDIA GROUP
Grand Hotels Media is the number one industry magazine for hotels in China, with a readership of over a million monthly, and can be found in over 4,000 international hotels in China. Grand Hotels is the hotel partner of “You Are The Chef” TV Show, and hotel media sponsor to Formula 1 Grand Prix, Shanghai Longines Global Champions Tour, Tennis Masters League and IAAF Diamond League. Grand Hotel Media hosts an Annual Gala Awards Ceremony, attracting hotel industry, politicians, celebrities and first-class consumers.