CHINA STRATEGY
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Launching a business in China can be overwhelming
and intimidating. Knowing where to start and what your
next steps are is difficult without the right
knowledge and guidance.
The idea of expanding into China can be both exciting and scary at the same time. I see people either so overwhelmed and uncertain that they become paralyzed and put off taking the first step, or they jump in head first with no real idea of what they’re doing.
In both circumstances they end up wasting a
lot of time and money.
I’ve spent over 20 years working with multinational companies, importing, branding, marketing and providing them insights into the China market.
The 3 Top Tips I give to people just
getting started are:
3 Tips To Get Started
1
Create a Clear and Focused Strategy
Have a real China Strategy that’s based on your brand and company’s unique circumstances. This means not only making the right choices but also eliminating the rest. Stay focused!
2
Kill Your Uncertainty
Make the decision to commit and get the right help and guidance from people that are experts at what they do and form a close bond and relationship with them.
3
Connect
The Chinese buyer is different, so make sure you get to know them on a deeper level; what they like, what they talk about, where and how they shop. Create a solid understanding and relationship with your customer and they will be inspired to buy, and excited to share their experience with their friends and family.
CHINA ACCELERATOR
This 8-week mentoring program is designed especially for you, to erase your doubts and concerns and to give you the know-how and strategy to enter and succeed in one of the largest, most complex, markets in the world.
"I am dedicated to helping business owners like you, launch and sell your products in China with confidence, clarity, and certainty."
Mentoring Program
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What you will learn...
01
Communications
The best ways to communicate with your team and partners in China, including how to set up and use Wechat personal app for creating work groups, sharing documents and staying in touch with your partners.
02
Pathways to China
There are many pathways to selling your product in China. This will give you a complete overview of what those pathways are and which will be most suited to you.
03
Protecting Your Brand
We’ve got you covered! Making sure have your trademarks in order so you are protected and completely in control of your brand will be a core element of moving forward and growing with confidence.
04
Online Sales & Social Media Platform
Understanding the multitude of sales and social platforms is daunting. We make it clear and simple for you to be the master of where and when you sell and what and how people talk about you online.
05
General Trade & Logistics
Ready to import? Who should you work with to import your products, how do you work with buyers, distributors and supermarkets or shops? What documents and information do you need to have? What type of logistics.
06
Your Unique Strategy
You know the options in front of you and the choices you have, now its time to create your own strategy based on your unique and specific goals, assets and limitations. After this module you'll have a strategy that will unveil your direction and the first steps to launch.
07
Product Pricing
There is no going back when you price your products incorrectly. How can you create a pricing structure that suits your market entry strategy? We will show you what you need to consider to have a pricing system that will work now and in the future.
08
Marketing & Branding
Whether you are selling general trade or cross-boarder e-commerce, we will show you how to create a simple marketing plan to get you connecting with your consumer
When you complete these 8 Pillars of success you will be fully prepared with the know-how and strategy, to hit the ground running.
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Your Mentors
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I’m Heidi, a TV host, author, entrepreneur, and China Market Expert. I have lived and worked in China over 24 years, have my own tv show, with over 6 million viewers daily. I’ve also completed up to $2 million in sales in ninety minutes on live broadcast.
As the Founder and Director of Arete Group. Now I can work with you and help you expand and succeed in China by better understanding local business environment, consumer habits and culture, and your strategic placement in the market.
My influence across China has been recognized through coverage on ABC news, Australian Financial Review, Harper’s Bazaar and China Daily. And was also recognized by the Australian Department of Foreign Affairs and Trade as one of 45 people who represent the breadth and depth of the friendship between Australia and China.
HEIDI DUGAN
LAWRENCE LUN
Group Chief Executive Officer
eCargo & Metcash Asia
Lawrence has spent over10 years bringing international brands into Asia, specifically greater China, through eCommerce and digital activation. His experience spans across business strategy, brand marketing, eCommerce, IT development, cross-border logistics and content creation.
Lawrence strongly believes in driving a customer-centric business that ensures the company’s principals are capturing all opportunities available to generate value. forever”.
ZHANG XU
Managing Partner
HongFang Law
Zhang Xu, the Managing Partner at Hong Fang Law, has been practicing in China for twenty years and devotes his time and expertise mainly to intellectual property practice and making sure his clients are properly protected. Many cases handled by Zhang Xu have been awarded “Best Practice”
Zhang Xu is active in participating in seminars and forums to exchange his opinions and insights on how to practice law to maximize the protection on IP rights owners, efficiently and effectively.
“How do I know if the program is right for me?”
This product was designed especially for you if:
You have a business with an existing product, and you’re looking for the opportunity to expand by selling to the Chinese consumer.
You have been toying with the idea of launching your product in China but have been apprehensive because you weren’t sure if you were ready or were unsure of how to get started.
From food and beverage through to skincare and health products,
cross-boarder or general trade, you can quickly apply and use the strategies, tactics and tools we give you in the program.
Course Details
Start Date
Start Date: February 23rd 2021
Length: 8 weeks
Time: Every Tuesday for 1 hour
Online
The course will be done online through Microsoft Teams.
Each meeting we will cover:
-
Concept and know how
-
Case studies
-
Q & A focused on your individual needs and situation related to the topic.
-
Preparation and planning for the week ahead.
Your commitment
The course requires a commitment of 60 minutes of your time online each week for 8 weeks and an extra 1-2 hours a week of preparation and planning. After each Live Meeting we will give you the related documents to prepare and plan for.
Still uncertain and have some questions?
FREQUENTLY
ASKED QUESTIONS
Are you ready to see your product selling in China?
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Want to know if you're ready to
enter the China market and what stage you're at?
Want a market entry strategy that
is tailored for you and your business?
Want answers to the biggest
questions and fears you have about
working with and in the Chinese market?
Want a clear action plan to move
forward and grow?
Want to know what your next
immediate step is?
7-day No Risk Guarantee
Get results or your money back
Register with confidence
Secured online SSL checkout
What is China Accelerator Mentoring Program?
This course is an 8-week hands on mentoring program designed to ready brand owners like yourself, with the know-how, tools, strategy and confidence to sell to the Chinese consumer and expand and scale your business in China.
If you want to know more about the program how it can help propel your business, book a call with me here.
Is China Accelerator Mentoring Program for me?
If you have a business with an existing product, and you’re looking for the opportunity to expand by selling to the Chinese consumer.
Or,
If you have been toying with the idea of launching your product in China but have been apprehensive because you weren’t sure if you were ready or were unsure of how to get started.
How will the program help me?
The program erases your doubts and concerns and will give you clarity on how to enter one of the biggest and most complex markets in the world. We help you succeed, gain confidence and certainty and lead you every single step of the way to accelerate your business launch and success in China.
Will the strategies taught in the program be effective immediately?
At the end of the 8-week program you will be completely prepared with documents and
information, to hit the ground running.
Have a buyer wanting to import your products?
No problem you will have everything you need to give them to get started.
A company wants to sell your products online?
Sure thing, your pricing and marketing will be ready to go so you can start selling immediately.
No more lengthy wait periods, flights to attend tradeshows that very rarely lead to
anything, no more indecisiveness about whether you are ready, or what you need to do to start selling. You will be ready!
Will this work for my industry?
Absolutely! From food and beverage through to skincare and health products, cross-boarder or general trade, you can quickly apply and use the strategies, tactics and tools we give you in the program.
How much time is needed for each session?
The course requires a commitment of 60 minutes of your time online each week for 8 weeks and an extra 1-2 hours each week for preparation and planning.
How much is the program?
Many companies will spend 18-24 months and thousands of dollars learning what you will Learn in 2 months for just a fraction of the price.
Do you offer refunds or any money-back guarantee?
We believe that the program is all you need to get ready and get started to launch your China business. This course was designed after many conversations with other in-market professionals, importers, buyers, marketing and social media service providers, trade, and sales platform partners so we know what you will learn will be your springboard to really moving forward. If for some reason though you are not 100% satisfied, we guarantee a 100% refund on your money.
What’s the next step if you are serious about entering China?
If you are really serious about bringing your dream to life and seeing your brand and products being sold in China, sign up below and get started building your business with confidence.
