ARETE GROUP LAUNCHES STRATEGIC PARTNERSHIP WITH FOOD AND DRINK NORTH EAST TO BRING NEW OPPORTUNITIES

Arete Group, a China in-market company specializing in trade and consumer consulting and marketing lead by Founding Director Heidi Dugan, has locked in a strategic partnership with Food and Drink North East (FADNE), a community-interest company aiming to aid brands based in the North East of England in trade, strategy, and growth planning to build a sustainable economy.

With the never-ending growing economy of China, UK brands are gaining increased exposure from Chinese consumers where products from the country are seen as high quality, safe, and trusted. Arete Group works with multinational brands and companies to successfully launch and grow businesses in China and through this strategic alliance with FADNE, it enables them to offer a more accessible route to their 750+ member companies and other UK brands to reach greater heights in the China market and get through special access in Arete Group’s comprehensive mentoring program “China Accelerator”.